Publications
"Mystery Shopping Consultants Uncover Consumer Behavior". Mays Business
Online. Texas A&M University. July 2nd, 2007.
"Drop
and Shop." Multichannel Merchant. August 1, 2007.
"Imagine the Possibilities:
Multichannel retailers use affinity programs, broadband to build online shopper loyalty."
Chain Store Age. September 2006.
FedEx Ad featured in Stores, Multichannel
Merchant, and other retail industry publications.
Presentations
"2007 Shop.org Annual Summit Preview." SmartBrief Special Report.
Shop.org. August 15, 2007.
Moderator: Wendy Dawson. "Merchandising for Conversion: Intermediate Level."
Shop.org Annual Summit. September 18, 2007.
"The Role of Shipping in the Online Retail
Customer Experience." FedEx. Presented as a Multichannel Merchant Webinar along with
Patti Freeman Evans of Jupiter Research. May 31, 2007.
FedEx Retail Forums - Chicago, Dallas, New York, and
San Francisco. Sample Invitations.