About Wendy

Highly accomplished strategic marketing and business development professional who grows business with successful technology partnerships and innovative program launches. Relationship manager with 20+ years of proven experience driving revenue growth across multiple channels and verticals. Expert in developing profitable programs that capitalize on market opportunities, with a stong focus on retail, mobile, and eCommerce channels. Experience in collaborating with cross-functional teams to find innovative paths to reach business goals, creating audience focused communication, thinking strategically and creatively while ensuring flawless execution, and developing people. Holds MBA degree and Bachelor of Science in Marketing.

Developed key payment partnerships as a Business Development Manager at PayPal. Prior to PayPal, held a variety of roles at HP including leading the HP/Google Chrome alliance delivering HP Chromebooks to both consumer and commercial markets worldwide as Business Development Manager. Produced multi-million dollar revenue and differentiation for HP with software partners that had Windows, Android, and Web applications in the following segments: Cloud (Box), eReader (Kindle), Entertainment (Netflix), Productivity (Evernote/Intuit), eCommerce (Amazon), Gaming, and SMB. Held P&L responsibility for $25 million+ e-Commerce consumer services as Channel Marketing Manager for HP Home and Home Office.

At FedEx Services, led the marketing efforts for the Retail & E-Commerce Industry within a strategic Industry Marketing team. Prior to joining FedEx, led reverse logistics, product marketing strategy, and marketing programs with large office supply retailers such as Office Depot and Wal-Mart for Nu-kote International, the largest ink and laser cartridge remanufacturer in the world. Held other marketing roles including event marketing, marketing communications, and consumer research with leading companies in the Retail/Consumer Products industry, including JCPenney, Service Experts (a subsidiary of Lennox International), and Momentum IMC (event marketing arm of McCann Erickson Advertising).

Awarded the Toastmasters Competent Communicator Award, FedEx Shining Star, and Outstanding Senior in Marketing (Murray State University). Achieved Professional Certified Marketer (PCM) distinction with the American Marketing Association. Invited into the Beta Gamma Sigma (International Honor Society for Business). Served on the Member Services Committee of Shop.org, and served as VP of Public Relations for HP Hilltop Speakers Toastmasters.
Wendy Dawson Outside Photo with Burgundy Top